Model Kendall Jenner is the face of Tory Burch’s latest fragrance Sublime.
The Kardashians reality TV star fronts the luxury lifestyle brand’s scent in a new campaign, which was photographed by Mert Alas and Marcus Piggott.
The Shiseido-licensed brand collaborated with Givaudan Master Perfumer Rodrigo Flores-Roux and Perfumer Christine Hassan to develop the fragrance.
"Sublime is beautiful, it is sexy, it is confident," said Jenner.
"I love what [founder] Tory does and what she stands for.
“I want to align with designers who feel genuinely right to me, and this felt natural and organic."
The campaign video sees Jenner holding a sculpture of the Sublime bottle, which was designed by award-winning artist Malin Ericson.
It has a curved glass body topped with a silver cap and an off-center logo.
Sublime’s scent includes rose, osmanthus flower, vetiver and mandarin, and the base has hints of ivy, patchouli and magnolia.
Jenner was chosen as ambassador because she has “a quiet power," said founder Burch, who created the eponymous label in 2004.
Burch added that Jenner "knows who she is and she is fearless".
“She is an entrepreneur and a role model for so many people and that was important to me," the designer continued.
The sister of Kylie Jenner and Kim Kardashian is no stranger to the beauty world.
Jenner is currently an ambassador for L'Oréal Paris.
She was previously a face for Estée Lauder, skin care brand Proactiv and oral care disruptor Moon.