Kim Kardashian unveils new make-up collection in long awaited cosmetics return

By Alessandro Carrara | Published: 17-Jan-2024

Kardashian originally shuttered her KKW Beauty and KKW Fragrances brands in 2021

Kim Kardashian has unveiled her new make-up line under the SKKN brand.

The new range includes the Soft Matte Lip Color, a collection of 10 matte lipsticks.

Also featured are a set of Lip Pencils in 15 shades, as well as the Classic Mattes Eyeshadow Palette, which comes in 12 warm and cool nude shades.

Beauty shoppers are able to join the waitlist at ahead of the 26 January launch. 

“In developing Skkn By Kim Makeup, my goal was not only to create universally-flattering cosmetic essentials, but also to ensure that our products are clean, hydrating, and help improve the look and feel of skin with every wear,” Kardashian said in an Instagram post.

“Meet your new makeup bag must-haves, inspired by my iconic smoky eye and nude lip.”

The beauty mogul released a video on Instagram earlier this week teasing the return of her make-up category.

“I have been reading the comments on the SKKN account, and so many of you want us to bring colour cosmetics back,” Kardashian said in the post at the time.



A post shared by Kim Kardashian (@kimkardashian)


Kardashian added that the brand “got the hint” and told users to “stay tuned for a big announcement”.

Kardashian originally shuttered her KKW Beauty and KKW Fragrances in 2021, but would go on to launch her dedicated skin care brand SKKN in 2022.

In June 2023, the reality star and entrepreneur confirmed that KKW Beauty make-up and fragrance lines would return but under the SKKN umbrella.

This was revealed on Twitter during a fan Q&A, and the products, featuring new names, formulations and a ‘neutral’ look, were expected to launch during 2023.

Coty, the maker of CoverGirl and owner of Kylie Cosmetics, acquired a minority stake in the reality star's KKW Beauty brand in 2020.

The beauty conglomerate said at the time that it would have overall responsibility for Kardashian's NPD including skin care, hair care, personal care and nail products.

However, in August 2023 it was revealed that Kardashian was allegedly in talks to buy back the minority stake in her beauty business from Coty.

She was reportedly keen to buy back the 20% in an effort to expand SKKN’s beauty categories.

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