Actress Hailee Steinfeld is the face of Neutrogena's new Collagen Bank franchise.
The Pitch Perfect and Hawkeye star will promote the drugstore brand’s Collagen Bank Moisturizer and Collagen Bank Broad Spectrum SPF 30 Moisturizer.
The products are infused with patented micro-peptide technology, which the brand claim supported natural collagen resources.
“Dreams do come true! Thrilled to be the new face of Neutrogena Collagen Bank,” Steinfeld posted on Instagram.
Steinfeld joins US track star Sydney McLaughlin-Levrone, actress Jenna Ortega and R&B sister duo Chloe and Halle Bailey in Neutrogena’s ambassador family.
Neutrogena's Collagen Bank Broad Spectrum SPF 30 Moisturizer
Collagen Bank is said to have taken eight years in the making and has expanded Kenvue-owned Neutrogena's presence in the pre-ageing category.
"Collagen Bank is a cutting-edge solution for a generation of consumers looking to take a preventative approach to skin care," said Adam Ricciardone, Global Head of R&D, Skin Health & Beauty, at Kenvue.
"We know that millennials and Gen Z are trying a lot of different approaches to their skin care.
“Our scientifically proven formulation addresses their concerns and prioritises long term skin health at the same time."
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