NARS has tapped celebrities Ciara, Camila Morrone and Pom Klementieff as brand ambassadors to mark its 30th anniversary.
The A-list trio will front its new Explicit Lipstick collection and campaign – a reimagining of the make-up brand’s first lipstick product, which launched in 1994.
Ciara is a singer-songwriter who has sold more than 23 million records worldwide.
Actress Klementieff has starred in Marvel movie franchise Guardians of the Galaxy, while Morrone is best known for her role in Amazon TV show Daisy Jones and the Six.
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All three were chosen because they are “modern-day provocateurs”, read a statement from Shiseido-owned NARS.
“They are three parts of the same whole – an expression that evokes classic glamour and polished confidence, with an uncanny ability to incite seduction.
“Luscious, unashamed, intentional.”
NARS ambassador Pom Klementieff
Explicit Lipstick has been created by NARS founder and Creative Director François Nars to celebrate the brand’s latest milestone.
The 36-shade collection is a reimagining of the brand’s first lipstick product with a modern edge – a precision-tip bullet, designed to provide a medium-to-full coverage satin finish.
Each celebrity is said to embody the character of their chosen shade in the marketing campaign.
Ciara wears bright red Unauthorized 863 “as she turns up the volume and does not care who hears it,” said a statement from the brand.
Morrone encapsulates “rule-breaking” brown shade Liasion 821, while Klementieff evokes “a love affair gone astray” with deep red Rendez-vous 805.
NARS’ Explicit Lipstick launches at narscosmetics.co.uk and Lookfantastic on 12 August.
A national roll out will then take place on 1 September.
Image credits: NARS Cosmetics
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