There is no denying that YSL Beauty shook up the make-up category with its Touche Éclat Illuminating Pen when it debuted in 1992.
The light-reflecting concealer-and-highlighter-in-one became an overnight sensation thanks to its hybrid nature, skin care-infused formula and iconic click-pen with brush packaging.
Known more commonly by consumers as ‘the magic wand’, Touche Éclat has stood the test of time and 32 years later remains a cult product, with 13 pens selling every minute.
“Touche Éclat has often been imitated, but never duplicated, and this is a testament to its level of iconicity and authenticity,” says Audrey Roux, Global Marketing Director of Make-up, YSL Beauty.
Roux lifts the lid on the product’s origin story and how it has remained a beauty success in Cosmetics Business ‘Untold Story’ series.
The level of skin care that we had in the formula was really a turning point in the face product industry 30 years ago
How YSL Beauty’s Touche Éclat came to be
YSL Beauty’s concealer-and-brightener-in-one came to fruition after “a serendipitous moment” during a photoshoot.
The brand’s Marketing Director of the time
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
