Sephora tops Traackr’s most influential beauty brands list for 2024

By Alessandro Carrara | Published: 3-Dec-2024
Retail Marketing

The influencer platform has unveiled its top 25 US beauty brands of 2024, with Rare Beauty, L’Oréal and CeraVe also ranking highly

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Sephora has taken the top spot as the most influential US beauty business of 2024.

The LVMH-owned company sealed its position at the top of Traackr’s Top 2024 Beauty Brands report through a mix of celebrity partnerships and its robust creator community.

This was based on the influencer marketing platform’s Brand Vitality Score (VIT) metric, which measures the “visibility, impact and trust” of influencer content mentioning a brand.

But other top beauty names, including L'Oréal and Rare Beauty, have also ranked highly on the list of 25 businesses.

Read on to find out which brands had the largest impact on the beauty industry in 2024.

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  • Companies:
  • L'Oreal
  • Louis Vuitton Moet Hennessy
  • Sephora
  • Ulta Beauty
  • e.l.f. Beauty
  • Dior
  • Tarte Cosmetics
  • Huda Beauty
  • Sol de Janeiro
  • Rare Beauty
  • Makeup By Mario
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