Here are the beauty trends sticking around in 2025

Published: 18-Dec-2024

From exosomes to cherry mania, Cosmetics Business editors pick our top five trends poised to be bigger and better than ever next year

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With ‘mob wife’ and ‘Brat’ having dominated this year’s beauty columns, it is good to remind ourselves that there are still trends emerging right now as we exit 2024.  

Bearing this in mind, Cosmetics Business’ editorial team is sharing the trends and ingredients we think will be sticking around well into 2025.

Here are our predictions.

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