TikTok is forecasting “record-breaking Christmas sales” for brands on the platform this year, driven by a demand for nineties-inspired beauty and a surge in live shopping.
Black Friday on TikTok Shop this month is predicted to deliver triple-digit year-on-year growth – and with double the amount of active businesses using it compared to 2023.
#TikTokShopBlackFriday, meanwhile, has generated more than one million posts in the past month globally.
Beauty is a huge category on TikTok Shop – one item sells every two seconds – and will be a key driver behind the platform’s Black Friday and Christmas surge.
“Beauty is one of the most popular categories on TikTok Shop, with cleansers, moisturisers and SPFs taking pride of place at the top of stocking filler wish lists, and creators showcasing the best of what to buy with their curated shoppable gift guides,” a TikTok Spokesperson told Cosmetics Business.
“The beauty industry has traditionally thrived in
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