Lancôme has appointed Olivia Rodrigo its newest global brand ambassador.
The 21-year-old American singer-songwriter will front new launches and campaigns for the L'Oréal-owned beauty brand, which will debut soon.
Rodrigo is a three-time Grammy Award-winning artist, best known for hits like ‘Driver’s License’, ‘Vampire’ and ‘Good 4 U’.
She has 38.3 million followers on Instagram and 22.8 million on TikTok.
Rodrigo was chosen to be a face of the French beauty brand because of her values, said Françoise Lehmann, Lancôme International Brand President.
“We are all captured by her striking personality and immense talent, and inspired by her commitment to positive change – which we value deeply at Lancôme – pouring her true heart and emotion into everything she does,” said Lehmann.
“Turning personal stories into music that resonates universally – few artists of her generation connect with this many people across continents and generations like Olivia.”
Rodrigo joins actors Nico Parker, Joy Sunday, Hoyeon Jung and Virginie Efira in the Lancôme brand ambassador family, as well as YouTuber Emma Chamberlain
Commenting on the partnership, Rodrigo said: “Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today.
“Lancôme is an iconic and timeless brand that promotes beauty from within and I am honoured to be part of their family.”
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