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From Harry Potter to Chupa Chups: Why brand licensing is working so well in beauty

Beauty is increasingly leaning into fandom culture, with bold, creative and authentic collabs sparking consumer desire, writes Laura Freedman-Dagg

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Charlotte Tilbury opens store on Amazon Premium Beauty in the US to ‘supercharge’ its reach

The Puig-owned brand is leveraging the might of Amazon, which reaches more than 100 million unique beauty customers per month, to further cement its presence in the US
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La Roche-Posay warns of dangers of viral ‘burn lines’ trend in new sun safety campaign

L’Oreal’s dermatology brand has leveraged its expertise to warn young people about the consequences of sun exposure via #DermsAgainstBurns after the ‘burn lines’ challenge went viral on TikTok

Schwarzkopf partners with Disney for Freakier Friday film campaign and pop-up

Inspired by the movie’s theme, Schwarzkopf is encouraging consumers to ‘Switch your Story’ through a multi-platform campaign and pop-up

Givenchy Beauty marks ‘new era’ with Zhao Liying as Global Brand Ambassador

The 37-year-old Chinese actress appears in a campaign for the luxury French fashion house’s new Le Rouge Velvet Matte lipstick

NYX taps ‘baddies’ Paris Hilton and Saweetie for viral products campaign

The socialite and US rapper will appear in social media videos and on billboards to promote the make-up brands Butter Gloss and The Face Glue Gripping Primer

L’Oréal pushes to make beauty refills ‘the new norm’ in first global cross-brand campaign

The French beauty giant will promote the benefits of refills for World Refill Day in a new campaign that includes brands such as Lancôme, La Roche-Posay and Kérastase
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How 2025’s educated beauty consumer is dictating the direction of the industry

Circana’s Emma Fishwick discusses how today’s knowledgeable and empowered consumers are impacting innovation and trends

Dr. Squatch sparks backlash after launching Sydney Sweeney bathwater soap

The “very real” limited edition bar will go on sale in June but has left some questioning the move

The best in British beauty: who made the cut

Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year

Latest posts in Media

Charlotte Tilbury highlights F1 Academy Partnership at London premiere of Netflix documentary

Attendees included Holly Ramsay and drivers Chloe Chong and Lola Lovinfosse

Dove calls for new emojis representing black hair to be added in 2025

The Unilever-owned brand wants four textured and protective hair styles added to Unicode, including braids, so Black people ‘see themselves reflected in digital spaces’

Dove partners with Sports Illustrated for body positive campaign for young girls

The campaign sees the youngest ever athlete to appear on the cover of Sports Illustrated

Patrick Ta defends $42 eyeshadow pricing amid backlash

The debate has sparked mixed reactions from influencers and consumers

Glossier unveils US presidential election advert

The cosmetics company backs women’s political power and reproductive rights ahead of US election

Unilever establishes Creator Council to support influencers with sustainability content

It comes after Unilever published a study which found that 84% of content creators are holding back from mentioning sustainability on their social media channels

Pure Beauty Awards 2023: Who has made the final?

The moment you’ve been eagerly waiting for is finally here

How to thrive in the market as an up-and-coming beauty brand

Cosmetics Business guides emerging beauty brands to market success

Limited edition free tickets to attend the virtual Pure Beauty Global Awards winners ceremony

The famed event will be back for it’s sixth year with a metaverse themed event

Getting ahead of the curve with cosmetic ingredients

Our award-winning publications can guide your business in remaining compliant and adapting to consumer needs

Dove pushes for legislation to limit kids exposure to toxic beauty content in new campaign

The brand’s Campaign for Kids Online Safety addresses children's mental health issues linked to social media and pushes for regulation to make platforms safer

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Cosmoprof CBE ASEAN 2025 Expands Global Reach With 25,000 Sqm and 650+ Exhibitors

Cosmoprof CBE ASEAN 2025 Grows Global Footprint With 25,000 Sqm and 650+ Exhibitors Featuring Suppliers and Group Pavilions From Asia and Europe

Sampling Innovations launches Smart Sampling, the platform that transforms the interaction between brands and consumers

Innovation, digitalisation, and personalisation enhancing the consumer experience

Introducing the innovators at the 2024 Beauty Leaders Summit

Discover the future of beauty with insights from industry trailblazers

Discover the Nutricosmetics 2030 Show: Your essential summer listening

Where do you go to stay up with the latest trends in the beauty and wellness industry? As the widespread market continues to evolve, getting latest info is more crucial...

Nikko Chemicals marks milestone anniversaries with donation to El Sistema Connect

Tokyo's Nikko Chemicals, celebrating 75 years, supports El Sistema's global mission to empower children through music

Nikko Chemicals commemorates Mr. Kingo Uji, for groundbreaking contributions to pharmaceutical technology

Ther award serves as a testament to Mr. Uji's outstanding work in advancing pharmaceutical formulations

Best of beauty- how beauty has remained robust in 2023

What can other industries and retailers learn from the beauty industry to get ahead of the curve

Clariant highlights the Thai beauty concept by combining sustainability and science at in-cosmetics Asia

As a regular exhibitor at the annual in-cosmetics Asia trade show held in Thailand, a global leading specialty chemical company Clariant will return this year with a brand...

BeautySourcing expands global presence with upcoming participation in key beauty trade shows

The beauty industry is a dynamic and ever-evolving space. It demands a deep understanding of local markets and the ability to bridge the gap between suppliers and buyers....

Jojoba Desert confirms uninterrupted global supply amid Israel events

The company remains devoted to serving its customer base and prays for a collective move toward a peaceful future

Struggling to stay up to date on the latest developments and challenges around the world?

Global Cosmetics Regulation Conference | 25 April 2023 | London, UK

BeautySourcing look forward to Beauty Düsseldorf 2023... And not just us!

From 31 March to 2 April BeautySourcing and their 18 partner suppliers will meet you in the Düsseldorf exhibition halls. Visit BeautySourcing at booths 10F29-3 and 16E46-2