A decade ago the path to beauty purchase was much more impulse led.
Traditional advertising methods, convincing beauty consultants and strong visual merchandising helping brands to stand out in store was enough to succeed. But the beauty market has evolved.
In this article, Emma Fishwick, Account Director of UK Prestige Beauty at Circana discusses how increasingly knowledgeable and empowered consumers are having a direct impact on innovation and beauty trends, and what brands can do to tap into changing attitudes and buying behaviour, to boost their footprint.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.