Sampling Innovations introduces Smart Sampling, an innovative platform that changes the way cosmetic and fragrance brands interact with their consumers through samples.
Aimed at improving user experience, increasing engagement, and providing brands with valuable insights into the effectiveness of their campaigns, Smart Sampling facilitates dynamic, personalised, and digital interactions between brands and consumers trying their products for the first time.
How does Smart Sampling work?
By scanning the QR code on each sample with their mobile phone, consumers are directed to a landing page featuring a fully customisable avatar that provides detailed information about the product in the sample, such as benefits, usage instructions, or any other information the brand wishes to highlight.
This avatar communicates the message in a way that aligns with the brand’s image and target audience, with options to choose from various voices, tones, and even the preferred language of the brand.
The platform also allows consumers to complete a brief survey about their experience with the product. This makes communication two-way, making the consumer feel that their opinion matters to the brand. Furthermore, the interaction is rewarding, as completing a short survey gives users the chance to win exclusive benefits (such as a discount or entry into a prize draw), which will create a positive image and build brand loyalty.
In addition to improving the user experience, Smart Sampling allows brands to track the effectiveness of their sample campaigns in detail and gather data on consumer responses and preferences. Moreover, brands can also know how many times the QR code has been scanned, enabling them to assess the real impact of their sampling campaign. With all this data, many brands no longer face the challenge of not knowing the impact of their sampling campaigns.
With Smart Sampling, the consumer's first experience with a brand goes beyond the physical, extending into the digital space. This allows the user to spend more time interacting with the brand, exploring its universe, and strengthening their connection with it.
What makes Smart Sampling stand out is that it offers all these features at a competitive cost with quick implementation, allowing brands to optimise the impact of their samples and transform the trial experience into something much more relevant and memorable.
With Smart Sampling, Sampling Innovations leads the digital evolution of sampling towards a more interactive, memorable, and effective experience.
"Shall we meet at Cosmoprof Bologna? Let’s take the opportunity to connect, share the latest news, understand your needs and explore our extensive catalogue."
Contact Sampling Innovations on info@sampling-innovations.com or through their Linkedin page and schedule a meeting with their experts.
