Charlotte Tilbury Beauty took to the red carpet this week to mark the premiere of F1: The Academy, a new Netflix documentary following the all-female motorsport series.
The event, held in London, highlighted the continuation of the beauty brand’s partnership with the F1 Academy and featured appearances by key figures from both the beauty and racing industries.
Attendees included F1 Academy Managing Director Susie Wolff, drivers Chloe Chong and Lola Lovinfosse, and mental health campaigner Holly Ramsay.
All four wore make-up looks created using Charlotte Tilbury products, including the brand’s hero product Magic Cream, Airbrush Flawless Setting Spray and the newly launched Lip Cheat Contour Duo.
The documentary, which features Charlotte Tilbury herself at the 2024 Miami Grand Prix, showcases the brand’s involvement in the series and its sponsorship of 18-year-old French driver Lola Lovinfosse.
This marks the second season of Charlotte Tilbury’s partnership with F1 Academy, originally announced in 2024.
Alongside product placement and campaign visibility, the brand’s activity includes support for grassroots development in motorsport.
In March, Charlotte Tilbury confirmed its continued sponsorship of Chloe Chong and announced funding for free karting sessions through Motorsport UK’s Girls Karting Academy.
According to the brand, over 380 girls have already participated in the introductory sessions across ten locations, with 45 enrolling in a five-week coaching programme.
As part of the partnership, a panel event was also held in Shanghai earlier this year.
Attended by CEO Demetra Pinsent, Susie Wolff, and Chloe Chong, the discussion focused on confidence in high-performance environments and the theme of the collaboration: Make-up Your Destiny.
Charlotte Tilbury became the first beauty and female-founded brand to sponsor a team in the F1 Academy.
Since then, the racing series has expanded to include a sixth team and 18 drivers, representing a 20% increase in participation year-on-year.
Related Content:
Charlotte Tilbury makes gaming debut with Genshin Impact beauty collaboration
Charlotte Tilbury taps Chinese actress Rosy Zhao as Global Make-Up Brand Ambassador
Charlotte Tilbury’s new F1 campaign to support International Women’s Day