REHAB. is setting up shop in Selfridges’ The Beauty Spot as the hair, body, and skin care brand introduces The REHAB. Prescription Bar.
The brand will be growing its physical presence in the luxury department store in London, UK, as it takes over Selfridges’ experimental beauty retail concept with a reimagined traditional pharmacy.
REHAB. makes history as the first hair care brand to take over The Beauty Spot, and will have experts on hand to give personalised guidance to consumers.
“The REHAB. Prescription Bar has been designed as an interactive experience,” co-founder Anastasia Tozer told Cosmetics Business.
“Customers can explore routines, understand which formulas suit their hair concerns, and build a personalised regimen in a way that feels intuitive rather than overwhelming.
“Visitors can speak to specialists, test formulas, and build a routine step-by-step.”
Vicky Ellis, co-founder of REHAB., continued: “We wanted the space to feel educational, somewhere you can ask questions, discover new formats and understand how products work together.
“To support the launch, we are focusing on community-driven awareness.
“We want to encourage real-time discovery and amplify the experience across our social platforms.
“The goal is not just to announce the launch, but to show people what it actually feels like to visit.”
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.