Shiseido is reportedly eyeing up local manufacturing in India to serve growing demand in the country.
“Local manufacturing would get the company inherent advantages, including lower duties, in the rapidly expanding Indian market,” Sanjay Sharma, country head of Shiseido Group in India, told The Economic Times.
“It is a global decision and will depend on scale, which we will evaluate.”
The Japanese beauty giant, which owns make-up brand Nars Cosmetics and premium skin care brand Clé de Peau Beauté, first entered the Indian market in 2001 with its namesake brand.
Nars followed in 2023, launching at Shoppers Stop and Sephora in the country, followed by standalone stores.
In the same year, Shiseido named Bollywood star Tamannaah Bhatia its first-ever brand ambassador and opened its first boutique under the brand.
Nars launched on Indian e-commerce giant Nykaa at the start of the year, online and in stores, marking a major expansion of its presence in the country.
A number of well-known beauty brands have launched or expanded in India this year, including Fenty Beauty, Huda Beauty and Chanel.
India is the market that global C-suite beauty executives expect to show the most promising growth this year, according to McKinsey’s report, State of Beauty 2025: Solving a shifting growth puzzle.
Nearly half (41%) said they expect to increase their distribution in the country between now and 2027.
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