Huda Beauty, the cosmetics line by Huda Kattan, has opened its first-ever pop-up in India in partnership with multi-brand beauty retailer Tira.
The in-person activation at shopping destination Select Citywalk in New Delhi is said to mark “a new chapter for Indian fans of the brand” and is open until 4 May.
Described as an “immersive playground for make-up lovers”, the pop-up promotes the brand’s new multitasking Easy Bake Setting Spray – the latest addition to its popular Easy Bake franchise.
It is a timely move by the make-up brand as India’s bustling retail market has become a rising star in beauty in 2025.
Trials of the setting spray, which claims to lock in make-up for up to 18 hours with a “just-baked” finish, will be on offer at the pop-up.
As well as Instagram-worthy moments and experiences that bring the brand’s DNA to life.
“Designed for beauty lovers to discover, test and play, the pop-up captures Huda Beauty’s bold spirit and commitment to innovation,” read a statement from the company.
More than 75 beauty creators attended the pop-up’s opening.
It has been a busy year for Kattan, with Huda Beauty selling its ownership in fragrance brand Kayali, which was founded by Huda and her sister Mona Kattan in 2018.
The brand also launched a flagship counter at UK luxury retailer Harrods in February.
The opening marked a full circle moment for the brand as Harrods was the first UK retailer to launch Huda Beauty.