How India’s bustling retail market became a rising star in beauty

By Alessandro Carrara | Published: 26-Feb-2025
Hair Care Skin Care Retail

Surging interest from international brands and a burgeoning middle class is leading India to become a country beauty can no longer afford to ignore

You need to be a subscriber to read this article.
Click here to find out more.

America and China have historically commanded a significant portion of the global beauty scene, but India is rising to become a major contender in the hotly contested arena.

The country’s Beauty & Personal Care market has already been projected to generate a revenue of US$33bn in 2025 according to Statista.

And beauty businesses have taken notice, with the likes of Unilever doubling down and securing a foothold with Indian brands and the retail space.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Louis Vuitton Moet Hennessy
  • Unilever
  • Spa Ceylon
  • Kama Ayurveda
See more

You may also like

Hair Care

Hawkeye actress Hailee Steinfeld stars in Nexxus’ Hy-Volume campaign

Read more
The Unilever hair care brand’s new line promises two inches of root lift versus untreated hair thanks to hyaluronic acid technology

Trending Articles

  1. Catch up on our free Cosmetics Business Roundtables The Cosmetics Business Roundtables is a series of webinars exploring of the most important and emerging topics within the beauty industry
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Milk Makeup owner delivers strong growth as revenue climbs 27.5% Waldencast credits its success to the viral popularity of Milk’s Jelly Blush and Obagi Medical’s strong presence in the evidence-based skin care sector
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Glossier launches collectible beauty passport to boost loyalty and store footfall Glossier Passport Book encourages shoppers to visit all the brand’s US and UK stores to collect exclusive stickers and memorabilia, ushering in a new era of beauty merchandise
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 7 beauty launches to know from D&G, Fenty and more Cosmetics Business rounds up the hottest launches in March, including two new fragrances from Givenchy and Dolce & Gabbana

Upcoming event

In-cosmetics Global 2025

8-10 April 2025 | Amsterdam, Netherlands See all

You may also like

Hair Care

Hawkeye actress Hailee Steinfeld stars in Nexxus’ Hy-Volume campaign

The Unilever hair care brand’s new line promises two inches of root lift versus untreated hair thanks to hyaluronic acid technology
Hair Care

indē wild secures $5 million from Unilever Ventures to fuel international growth

The Ayurvedic beauty brand, which has achieved 400% growth in India, will use the capital to expand its retail partnership with Sephora into the US
Retail

Benefit’s new mascara bounces to life with selfie trampoline pop-up

The LVMH-owned beauty brand has added BADgal Bounce to its mascara line-up
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 6 beauty launches out now

Cosmetics Business rounds up the latest beauty launches, including a limited edition make-up collection inspired by arcade game Street Fighter 6 and Fenty Beauty’s new hair and body mist.
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Why beauty is accelerating its Formula 1 partnerships in 2025

Beauty stands to gain from the lucrative racing industry, but its overall message is one of fighting for better representation in the global motorsport
Colour Cosmetics

Rihanna signs GloRilla as first face of Fenty Beauty and lingerie empire

The hip-hop artist is the first-ever joint ambassador across the singer’s four Fenty brands – Fenty Beauty, Fenty Skin, Fenty Hair and Savage X Fenty
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Beauty’s subdued presence at the Super Bowl 2025

More than 120 million viewers are expected to watch the debut game between the Eagles and Chiefs this year
Subscribe now