Kdc/one expands European footprint with Barony Universal deal

By Lynsey Barber | Published: 2-Oct-2025

Canadian beauty manufacturer Knowlton Development Corporation (kdc/one) is boosting its presence in Europe with its latest acquisition

Knowlton Development Corporation (kdc/one) has acquired Barony Universal, a UK-based manufacturer focused on personal and home care aerosols.

The move strengthens the Quebec, Canada-headquartered business’'s footprint in Europe, as well as expanding its expertise and capabilities in key fast-growing aerosol categories.

Barony Universal manufactures anti-perspirant sprays, dry shampoos, shaving foams, deodorants, and specialist fabric and air care sprays, exporting to over 30 countries across Europe, the Middle East, Australia, and the Americas.

The deal, terms of which have not been disclosed, will see Barony “further broaden its customer reach, expand into new product categories, and leverage kdc/one's global resources and capabilities to drive further growth”, the company said in a statement.

“This strategic acquisition combines two complementary businesses to expand our global capabilities and deliver even greater value to our customers,” said Nicholas Whitley, CEO at kdc/one.

“Under the current management team, Barony has consistently grown and differentiated itself in the market by investing in its people, capabilities, and technology. 

“Together, we share a commitment to best-in-class innovation, manufacturing, and delivering the highest-quality products to the world's leading brands. 

“We are excited to welcome the talented team at Barony as we pursue a shared vision for long-term growth." 

The deal follows Kdc/one buying Maesa’s European and Middle Eastern operations in February, and a joint venture partnership with India’s Clarion Group in March to strengthen its capabilities in the Indian market.

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