Report introduction: At a glance
What's in this report?
Introduction
Top 5 trends:
2. The mind, skin & hair connection
Key challenges addressed
Self-care may not be new, but in 2020, accelerated by the pandemic, it became one of the most well-used buzzwords — alongside terms like ‘staycation’ and ‘social distancing’.
It was also a year in which self-care took on greater meaning in people’s lives, and the role that beauty plays within self-care was brought sharply into focus.
“I believe self-care has become the core of what beauty is today,” says Meghan Asha, founder and CEO of US retail conference host FounderMade. “We’ve seen a huge shift from beauty being for the outside world, to internal beauty. Skin care and beauty rituals have become a form of self-care. How you feel from the inside-out, your health and longevity is now at the forefront of what it means to be beautiful,” she adds.
As the pandemic brought wellness to the foreground, self-care could suddenly be found across a multitude of daily actions from health-focused practices such as hand sanitising to personal care maintenance like hair removal, while relaxing routines from candle-lit baths to skin care regimes became a comforting retreat from increased levels of stress.
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- Companies:
- Balance Me
- L'Oreal
- Euromonitor International
- Aromatherapy Associates
- Kantar
- Mintel International Group
- The Body Shop
- Procter and Gamble
- Unilever
- Avon Products
- Pierre Fabre
- Walgreens Boots Alliance
- Ulta Beauty
- Dove Spa
- Foreo
- Rodan + Fields
- Trinny London
- The Nue Co
- Perfect V Enterprises
- Currentbody
- CB Insights
- War Paint for Men
- FounderMade
- We are dame
- Spate
- Myrror App
- Wild Science Lab