What do Millie Bobby Brown, Will Smith and Kim Chi have in common? No, it is not the beginning of a bad joke.
This trio have all entrusted brand incubators to develop their cosmetics empires, as did Drew Barrymore, Emily Ratajkowski, the Kardashian-Jenner clan and new to the beauty scene, Pryianka Chopra.
Whether it's founder-led brands, retail exclusive lines or viral trend specialists, what's clear is that beauty incubators (aka turn-key operations or private label manufacturers) are a growing global movement that is
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