Market Reports

2023 trends: The fall of fauxthenticity and rise of proof-based beauty

2023 trends: The fall of fauxthenticity and rise of proof-based beauty

In 2023, consumers will have zero tolerance for overinflated price points and claims. Brands must prove their worth to be eligible for purchase
Meet beauty's new overachievers: Hypertasking hybrids

Meet beauty's new overachievers: Hypertasking hybrids

Hybrid beauty products thrive during recessions, but the next breed will turn up the volume on multitasking in 2023
Cosmetics Business predicts 5 top beauty trends of 2023 in new report

Cosmetics Business predicts 5 top beauty trends of 2023 in new report

A snapshot look at how beauty will evolve over the coming year
3 brands giving Christmas gift sets an eco-makeover

3 brands giving Christmas gift sets an eco-makeover

Excessive packaging waste can turn the gifting experience from festive to infuriating. This season, brands are finding ways to save as shoppers give
5 ways deodorant brands are freshening up for Gen Z

5 ways deodorant brands are freshening up for Gen Z

Deodorant use has been declining among young consumers for years, but brands are now shaking up the category to win them back
The latest Korean beauty tweakments and trends about to hit the West

The latest Korean beauty tweakments and trends about to hit the West

From music to film and beauty, the world has fallen in love with everything South Korean, but as the country sets the global standard for professional treatments, Jens Kastner explores the trends to know now
Homebody beauty: the new hybrid category blending household cleaning and personal care

Homebody beauty: the new hybrid category blending household cleaning and personal care

Beauty brands are hopping into home cleaning and vice versa, as self-care routines move beyond the bathroom
Boob to booty care: Targeted body treatments are hitting the spot

Boob to booty care: Targeted body treatments are hitting the spot

As demand soars for products that treat specific body skin issues, brands are doubling down on innovation
Why healthy hair growth is now a critical claim in hair care

Why healthy hair growth is now a critical claim in hair care

Brands are tackling the 'hair loss pandemic' with an increasingly holistic approach
How the wig category shaped a reinvention

How the wig category shaped a reinvention

Whether they're being worn for necessity or fashion, wigs and toppers have found an entirely new consumer – and sales are surging
Styling products are back and playing their biggest trump card yet

Styling products are back and playing their biggest trump card yet

2022 has seen the grand return of styling, with spiking demand and reimagined products that improve hair health
Sephora is coming to the UK: 'We're a perfect fit for the British consumer'

Sephora is coming to the UK: 'We're a perfect fit for the British consumer'

Here's everything you need to know about the beauty retailer's big move into Britain, from brand exclusives to the London store design and what it means for Feelunique
#Hairtok: Is the clock ticking for brands to cut into the buzz?

#Hairtok: Is the clock ticking for brands to cut into the buzz?

Hair care content is killing it on TikTok, and brands are seeing results. Is now the time for more players to move in?
How robots and AI are pushing the boundaries in nail care

How robots and AI are pushing the boundaries in nail care

New tech is transforming the way consumers can choose nail colour, and get a manicure
Why face make-up is behaving like sophisticated skin care

Why face make-up is behaving like sophisticated skin care

As consumers look for cosmetics to support their skin, brands are being challenged to keep up. Enter elevated primers and skin-improving foundations
Career Advice: How I became the founder of Byoma, Isle of Paradise and Tan-Luxe

Career Advice: How I became the founder of Byoma, Isle of Paradise and Tan-Luxe

Marc Elrick, CEO and founder of brand incubator Future Beauty Labs, on his rise to the top in partnership with CEW UK

Trending Articles

  1. Cosmetics Business reveals the top 5 fragrance trends of 2026 in new report Scent stacking, slow perfumery and alcohol-free perfumes are among the biggest trends shaping fragrance this year
  2. Cosmetics Business reveals the top 5 skin care trends of 2026 in new report K-beauty spicules, barrier hero ingredient beta-glucan and support for cosmetic treatments are among the skin care trends on the rise this year
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    How Amazon beat Sephora to become retail's male beauty powerhouse US male skin care and grooming shoppers are spending four times’ more at Amazon than Sephora. What is the e-commerce giant getting so right with men?
  4. Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming
  5. Cosmetics Business reveals the top 5 beauty consumer trends of 2024 in new report From Gen Alpha's sharp eye for shelfie-worthy brands to Boomers' 'profound' engagement with beauty, this report uncovers the latest consumer shifts across every generation

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