Bricks-and-mortar stores are bolstering their assortments of male skin care and grooming products, and online players are enjoying a continued boost in sales.
But there is further scope for retailers to encourage men to feel comfortable and engaged in the category, and this week's insight in April's men's care trend series explores how.
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- Companies:
- Kantar
- Target
- Walmart
- Bolt Digital
- War Paint for Men
- Humanery