Pure Beauty

Ulta Beauty launches retail media network

By Alessandro Carrara | 19-May-2022

UB Media builds upon the company’s existing Digital Marketing Partner Programme

Ulta Beauty has launched a retail media network, UB Media, to offer brands personalised advertising.

It builds upon the company’s existing Digital Marketing Partner Programme, and aims to deliver a digital strategy for brand partners to personalise consumer engagement, drive growth and promote measurable returns.

The network will allow advertising access through offsite display, videos, social media and influencers, as well as on site sponsored products.

“UB Media harnesses the power of our unmatched, first-party data from our 37 million loyal members to transform the way our brand partners can connect with beauty lovers,” said Brent Rosso, Vice President, UB Media.

The beauty retailer added that retail media networks are ‘increasingly critical’ within the modern marketing mix and for retailers specifically, a ‘valuable opportunity to strengthen brand partnerships’.

“No one knows the beauty industry and its audience like Ulta Beauty,” added Rosso.

“Our new offering reinforces our ability to engage guests where, when, and how they want to connect, with hyper-focused advertising efforts in a dynamic ecosystem and further elevates our position as brand partner of choice.”

Ulta Beauty is a US beauty retailer which offers cosmetics, fragrance, skin care products, hair care products and salon services.

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