Advertising spotlight – sun care


Each month scans the national, consumer and trade press for ECM, tracking editorial coverage and measuring it against advertising space and expenditure

This month the focus is on sun care and the state of the market now compared to the same period last year. This category encompasses sun protection, self-tanning and aftersun products and the results show an interesting development: there has been a drop in the Advertising Value Equivalent (AVE) that self-tanning products have achieved versus a gain in this area for protective creams, sprays etc.


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