This month the focus is on sun care and the state of the market now compared to the same period last year. This category encompasses sun protection, self-tanning and aftersun products and the results show an interesting development: there has been a drop in the Advertising Value Equivalent (AVE) that self-tanning products have achieved versus a gain in this area for protective creams, sprays etc.
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How L’Oréal and The Perfume Shop’s multi-brand fragrance refill station works
Customers can get refills on Armani, Mugler and YSL fragrances at the beauty giant’s station in The Perfume Shop’s Nottingham, UK, store