Profile
"We selected mmi due to the user-friendly and intuitive interface, its reporting capabilities, and the ability to segment the brand data by category. The mediaSELECT tool was the best of all those considered by the global PR team" - Remi Mobolade, Global PR Manager, Huda Beauty
Resources
Going Granular: Why One Media Tracking Platform is Key to Powering Your PR Strategy - GET E-BOOK
While 57% of consumers think that less than half of brands create content that feels authentic, print, and digital media provides them with the ‘word of mouth’ insight they seek. But how do you boost those media mentions?
In our latest eBook we reveal how you can gather the most value from your media monitoring service.
The resilience of Fragrance: 2021 media and etail presence in review - Watch the replay now!
We presented etail and media highlights at the 2022 Fragrance Foundation; Hot off the Press virtual event on the 8th of February.
What were the fragrance trends in 2021 and what can we learn from them? We looked at the data within the industry in terms of media and etail presence including: Watch the replay now!
Check out the mmi blog
7 of the Fondest Scent Memories From the mmi analytics Team - read more
How to Automate Data Collection for Discounts On Your Beauty Products - read more
mmi Analytics acquires influencer marketing startup Achoo - read more
media solutions
influencer IMPACT
Discover, validate, track and evaluate campaigns with authentic social influencers on our influencer management platform - find out more
media PRO
Track a proprietary media list across print, online and social for 950 brands with industry benchmarking in 6 beauty categories - find out more
media SELECT
Implement global standards across your brands within a defined competitor list in print, online and social media - find out more
media CAMPAIGN
Monitor the effectiveness and measure the ROI of influencers and media employed for your global campaign activity - find out more
etail solutions
ad CHECK
Optimise online co-op advertising share of voice and quality of execution to drive etail conversion - find out more
shelf VIEW
Protect your brand equity and optimise online retail sales conversions - find out more
price POINT
Monitor how my products are priced and promoted by etailers versus the competition - find out more
market PROTECT
Identify grey market sellers, protect your brand and stop losing sales revenue - find out more
image BANK
Always have your finger on the pulse of past and current brand identity images - find out more
Social Media
