Rihanna’s Fenty Beauty has teamed up with Netflix television show Arcane on a gamer-inspired make-up range.
The limited edition collection has been created in partnership with the streaming service and Riot Games – the company that created the League of Legends video game which the show is based on.
The Fenty Beauty x Arcane Collection encompasses six of the make-up brand’s most popular products but in new, exclusive colours.
Each has been inspired by the four female lead characters on the show – Jinx, Vi, Mel and Caitlyn.
“We are always finding ways to continue to expand our Fenty Family and empower people to find their inner strength, confidence and beauty,” said Rihanna.
“I love how we have done that with Arcane and Fenty Beauty, merging the virtual with the real.
“Creating beauty looks for powerful women and then translating that into real products that everyone can get their hands on.”
The Fenty Beauty x Arcane Collection is available to buy on 2 November.
Rihanna’s Fenty Beauty debuts first gamer-inspired make-up collection
It comprises Gloss Bomb Universal Lip Luminizer in five new shades – warm golden shimmer Mel, peach nude shimmer Caitlyn, vibrant holographic pink shimmer Vi, black holographic shimmer Jinx, and clear holographic shimmer Anomaly.
Killawatt: Arcane Quad Freestyle Highlighter Palette, Diamond Bomb All-Over Diamond Veil powder in Golden Rul’r and Hella Thicc Volumising Mascara in Ka-Bluey also feature.
As well as Glitty Lid Shimmer Liquid Eyeliner in Mel’Odic Moved and Chrome Catch’r Shade-Shifting Gel Eyeliner in Anoma’Lit.
Fenty Beauty also designed the character's make-up looks in the second series of Arcane.
The brand's Global Make-up Artist Priscilla Ono worked alongside Fortiche Production, the animation company behind the series, on the looks.
This is not Rihanna’s first beauty-gaming collaboration.
The entrepreneur has previously partnered with Roblox on several experiential beauty experiences on the gaming platform.
Read more:
- State of play: why beauty is struggling to break into gaming
- Rihanna’s Fenty Beauty to launch in Caribbean
- The complete guide for beauty brands breaking into Roblox
