California-based skin care brand Summer Fridays is bringing its new launches to London with a pop-up event.
The ‘clean’ beauty brand, founded by influencers Marianna Hewitt and Lauren Ireland, will partner with Space NK to showcase its latest Jet Lag Collection and the new Lip Butter Balm in Hot Cocoa.
The pop-up will take place at Covent Garden Piazza from 19 to 20 October.
Visitors can expect complimentary hot cocoa, free deluxe samples of the brand’s Jet Lag Mask, and other surprises.
The first 50 attendees each day will also receive exclusive merchandise and a Jet Lag floral bouquet.
In addition to sampling the new products, customers who shop the collection at Space NK will receive a complimentary “on holiday” hat with a £50 spend.
Those spending £100 will also receive a vegan leather pouch, in addition to the hat.
The new Jet Lag Collection introduces several products, including the Jet Lag Deep Hydration Serum, Overnight Eye Serum, Face Mist and its most popular product the Jet Lag Face Mask.
The Lip Butter Balm in Hot Cocoa, is infused with hydrating seed butters, including shea and murumuru, designed to moisturise and protect lips from dryness and chapping.
Summer Fridays, which launched in 2018, rose to prominence with its Jet Lag Mask, a multipurpose hydrating face mask that quickly became a fan favourite.
In July, the brand secured investment from TSG Consumer Partners to support its global expansion.
Colin Welch, Managing Director at TSG, said the brand is “truly one-of-a-kind in the beauty industry” and expressed confidence in the partnership’s potential to elevate the brand further.