CeraVe has partnered with UK comedian Jack Whitehall on an initiative to address and correct viral skin care misinformation online.
The L’Oréal-owned drugstore brand’s #FactCheckYourFeed campaign aims to debunk “dangerous and sometimes bizarre” viral skin myths, empowering consumers to seek “credible” dermatological advice.
The UK and Ireland campaign promises to deliver the brand’s skin health message via marketing ‘medu-tainment’ – medically-anchored entertainment.
Whitehall has 3.5 million TikTok followers and is the star
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
