Exclusive: CeraVe taps comedian Jack Whitehall to front anti-misinformation campaign

By Amanda May | Published: 7-Oct-2024
Skin Care Marketing

The L’Oréal-owned brand has collaborated with the UK star on #FactCheckYourFeed to encourage Gen Z to check their social media feeds for accurate skin care information

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CeraVe has partnered with UK comedian Jack Whitehall on an initiative to address and correct viral skin care misinformation online. 

The L’Oréal-owned drugstore brand’s #FactCheckYourFeed campaign aims to debunk “dangerous and sometimes bizarre” viral skin myths, empowering consumers to seek “credible” dermatological advice.

The UK and Ireland campaign promises to deliver the brand’s skin health message via marketing ‘medu-tainment’ – medically-anchored entertainment.

Whitehall has 3.5 million TikTok followers and is the star

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