Valentino Beauty has named British singer and songwriter Charli XCX as its latest US brand ambassador.
Known for her bold style and the inspiration of the social media summer trend 'brat', which personifies a unique, grungy sense of fashion.
Charli XCX is set to embody what the brand’s describe as “edgy elegance” as she promotes the new Spike Valentino Buttery Matte Lip Color.
In an Instagram post, the L'Oréal-licensed brand described the partnership as “edgy, bold and unapologetically expressive”.
The launch coincides with her ongoing Sweat Tour where the singer will be spotlighting the brand's berry red shade ‘It’s Valentino Baby’ and also their Colorgraph Eyeliner in Rockstud Noir.
Valentino Beauty promoted the new lipstick line and announcement of Charli XCX as an ambassador during a masterclass with makeup artist Yadim Carranza.
Spike Valentino Lip collection
The singer has previously collaborated with beauty brands such as Laneige and K18, and her appointment adds to a growing list of faces for Valentino's fashion and beauty houses.
In April 2023 the brand named actress Florence Pugh and in July 2024 Chinese actor Tan Jianci as ambassadors for the luxury business.
Read more:
- Lancôme signs British actress Nico Parker as youngest global ambassador
- Margot Robbie unveiled as face of Chanel N°5
- Redken lands singer Sabrina Carpenter as first celebrity ambassador
