Kourtney Kardashian Barker’s supplement brand has broken into the hair growth segment with Lemme Grow.
The US$60 supplement has been formulated with a keratin complex, which the brand claims helps to reduce shedding and improve thickness.
"I've been passionate about creating a natural, science-backed hair growth supplement since we launched Lemme,” said Kardashian Barker.
“It took us over two years to perfect Lemme Grow, and I'm excited for consumers to see the transformative results.”
The formula also promotes scalp and follicle health, as well as boosting hair radiance and shine, according to a post on Lemme’s Instagram.
“In human clinical studies, our exclusive source of keratin, rich in amino acids and infused with vitamins and minerals, was shown to combat hair loss, stimulate hair growth and boost volume and shine,” the brand said in a statement on Instagram.
Kardashian Barker entered the beauty supplement space in 2022 with a range of gummies.
She was inspired to create the brand after researching products and women's health issues, following the launch of her wellness platform Poosh in 2019.
"After years of struggling to find the right supplements, I embarked on a journey to create science-backed products that you would legitimately look forward to taking everyday," said Kardashian Barker.
The brand’s other supplements include Lemme Chill, which is designed to reduce stress and related food cravings through its hero ingredient ashwagandha.
Lemme Focus, meanwhile, is formulated to boost the user's concentration and attention with organic lion's mane, organic MCT oil and vitamin B12.
As Kardashian Barker expands her wellness empire, her sister Khloé Kardashian also stepped into the beauty arena for the first time earlier this year.
Khloé launched a false lash range with Liverpool-based beauty brand Tatti Lashes in May.
She worked with Tatti’s founders Charlotte Tiplady and Elliot Barton to bring the collection to life, which includes a reusable Strip Lash set on a flexible band.
An Individual Day to Night Lash Duo is also available, with the pre-mapped, individual cluster lashes being designed to create a bespoke look to the wearer’s eye shape.
The range is rounded off with a Curved Lash Applicator, emblazoned with Kardashian’s full name, and a rose oil to remove the false lashes without damaging the natural hairs.