Kourtney Kardashian Barker has entered the beauty supplement space with Lemme, a range of gummies featuring 'clean' ingredients and sustainable packaging.
Launching with three gummy supplements, Kardashian Barker is said to have been inspired to create the new brand after researching products and women's health issues, following the launch of her wellness platform Poosh in 2019.
"After years of struggling to find the right supplements, I embarked on a journey to create science-backed products that you would legitimately look forward to taking everyday," said Kardashian Barker.
Developed with a team of scientists, MDs and botanists, the product line features 'clean' and botanical ingredients chosen to fill nutritional gaps in consumers' diets while delivering benefits including boosting energy and relieving stress.
The line-up (US$30 each) includes Lemme Matcha, featuring organic matcha, co-enzyme Q10 and vitamin B12 that is said to support cellular energy, promote energy metabolism and help convert food into energy.
Lemme Chill is designed to reduce stress and related food cravings features hero ingredient ashwagandha, as well as passionflower, lemon balm and goji berry.
Meanwhile, Lemme Focus is formulated to boost the user's concentration and attention with organic lion's mane, organic MCT oil and vitamin B12.
All the products are vegan-friendly and gluten-free, as well as being free of palm oil, artificial sweeteners, synthetic colours and sugar alcohols.
Meanwhile, the packaging is inspired by vintage candy jars and is made with 100% post-consumer recycled materials, while the brand has also partnered with environmental charities Carbonfund and One Tree Planted to offset its carbon footprint.
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- Kylie Cosmetics’ new Gloss Drip launch sells out within 24 hours
- Kylie Cosmetics and Kendall Jenner join forces for new collab
- Kim Kardashian in hot water over SKKN ‘greenwashing’ claims
Kardashian Barker filed the trademark for Lemme back in 2021, covering “vitamins, supplements, vitamin-fortified drinks and beverages, and vitamin cases”, while the reality star initially teased the supplement line on her Instagram back in August.
She developed the brand in collaboration with Simon Huck, the owner of US-based PR company Command Entertainment Group, which specialises in connecting brands with celebrities and influencers, according to The Sun.
Customers can shop the range from 27 September exclusively from the brand's website lemmelive.com.