Kourtney Kardashian Barker’s nutraceuticals brand Lemme has unveiled a new wellness supplement.
On 29 December, Lemme teased the launch of Lemme Tone with an Instagram carousel featuring Kourtney Kardashian Barker in a retro 1980s Rocky Balboa-inspired boxing outfit.
Styled as a vintage newspaper ad, it highlighted the product’s ease of use stating just two gummies daily.
The caption also revealed that Lemme Tone was the most requested product among the brand’s customer base.
Retailing for US$30 the daily metabolism and muscle-toning gummy launched exclusively at Target and will launch on the Lemme website on 4 February.
The apple and watermelon flavoured gummies are formulated with Chromax chromium picolinate, methylated B12 and apple cider vinegar, which the brand says are designed to support metabolic health and maintain muscle mass.
This launch taps into the growing consumer demand for muscle health solutions, with trends such as high-protein diets, strength training and the rise of weight-loss drugs like Ozempic.
Lemme Tone also signals a return to the brand’s gummy roots after a series of capsule product launches, including its most recent biotin free hair growth supplement.
Since its debut at Target earlier this year, Lemme has become one of the retailer’s bestselling supplement brands.