Hailey Bieber and Kim Kardashian crowned beauty’s top influencers

By Amanda Pauley | Published: 18-Jan-2024

Marketing platform Traackr reveals which content creators are having the biggest impact in make-up, skin care, hair care and fragrance

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Hailey Bieber and Kim Kardashian have been named 2023’s top beauty content creators, according to new data from Traackr. 

Both beauty entrepreneurs have experienced growth in reach and engagement across social media over the past year thanks to authentic campaigns and an ability to jump on microtrends.  

The influencer marketing platform has used its Brand Vitality Score (VIT) metric to measure

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