2025 has been a stellar year for new beauty launches – with scientific and technological advances driving every area, from body care through to fragrance.
Over the past year, our weekly round-ups have given a flavour of some of beauty’s most exciting launches each week – from seasonal selections to pop culture-inspired round-ups centred around cinematic releases (we had serious Wicked fever) and, yes, even singer Taylor Swift’s The Life of a Showgirl album launch.
And while we all love news of a new launch, it is only after taking time to trial and test that you know it is worth the investment, and worthy of getting a spot on your list of firm favourites.
With thousands launching across the global market annually, it is a tough job – but someone has to do it.
The Cosmetics Business team have taken on the task over the past 12 months to bring you our favourite launches of 2025, covering every category.
The Cosmetics Business team’s 14 favourite beauty launches 2025
Our favourite skin care launches from 2025
The Inkey List Exosome Hydro-Glow Complex
“As a beauty reporter testing hundreds of product launches in the space of a year, I can safely say this is the one that I have used the most.
The Inkey List’s Exosome Hydro-Glow Complex truly supports every step of your skin care routine, perfect for product layering or solo use for a post-facial glow without the price tag.
The first step post-cleansing in my morning and night routine, the serum features exosome technology derived from plant stem cells to soothe, with exfloactive to exfoliate dead skin cells and nutrient-rich prickly pear for a hydration hit.I am rarely one to double up on products, but this launch has become such an essential.
I have even stashed spare bottles at both my parents’ houses so I am never caught without one during a quick visit home.”
£20, uk.theinkeylist.com
Picked by: Lollie Hancock, Reporter/Sub Editor, CosmeticsBusiness.com, Cosmetics Business magazine, Cosmetics Business Trend Edit and Pure Beauty magazine
Glow Recipe, Prickly Pear Peptide
“Being half-Sicilian, I am a sucker for anything infused with, or smelling of, fichi d'India – better known as prickly pear.
Glow Recipe’s new Prickly Pear Peptide Mucin Serum, which features a plant-based alternative to snail mucin, feels as though it was made for me.
It works to retain skin moisture, boost elasticity and reinforce the skin barrier, and the serum is formulated with 81% Prickly Pear, bringing the cactus plant’s healing and protective powers to the skin.
3% Bio-Active Peptides work alongside the prickly pear to support collagen production.”
£28, sephora.co.uk
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Picked by: Alessandro Carrara, News Editor of CosmeticsBusiness.com and Pure Beauty Not yet a Subscriber?