Puig sales grew across categories and regions in the third quarter of the year, with make-up and skin care brand Charlotte Tilbury continuing to perform for the beauty giant.
However, the owner of Byredo and Penhaligon’s noted a moderation in fragrance in the period.
Puig sales grew 6.1% in the third quarter of the year on a like-for-like basis, or 3.2% on a reported basis, reaching €1.3bn.
Make-up led the way with like-for-like sales up 18.8% for the three months to September 30, followed by skin care, up 10.5%.
The performance in make-up was driven by the “sustained success” of Charlotte Tilbury, which saw the relaunch of the brand’s Airbrush Flawless Foundation and Matte Setting Spray with new formulations in the period.
A “robust retail channel performance” that included partnering with Amazon US also pushed up sales, accounting for around half of growth in the category.
Charlotte Tilbury skin care also contributed to the skin care category’s performance.
Fashion and fragrance like-for-like sales grew 2.8% indicating a moderation over the first nine months of 2025 in the category, which makes up 73% of all Puig sales, the company said in a statement.
This reflects a wider moderation in the global fragrance market and a strong comparative period in 2024, said Marc Puig, Chair and CEO of Puig, in a call with investors.
Like-for-like sales across the business for the first nine months grew 7%, or 4.9% on a reported basis, reflecting continued FX headwinds.
The result reflects “consistent execution and resilience across categories, offsetting a softer fragrance market and the impact of foreign exchange”, the company said in a statement.
“Puig delivered another strong quarter, supported by continued growth across all business segments and by the strength of our brands.
“We approach the holiday season with full confidence in achieving our full-year outlook, leveraging our strong execution capabilities, disciplined management and exciting launches, including Carolina Herrera’s La Bomba.”
Growth came across all regions and was led by APAC, which grew 35.5% in the third quarter on a like-for-like basis.
The region, which accounts for 10% of Puig’s business, is now the fastest-growing, Puig told investors.
EMEA, which accounts for just over half of Puig’s sales, grew 4.2% in the three-month period, and the Americas by 2.3%.
Puig reaffirmed its outlook for growth of between 6% and 8% for the full 2025 fiscal year.
“With a solid start to Q4, Puig expects growth to be in the middle of this range,” the company said in a statement.
Puig said on the investor call that it is already starting to see Charlotte's Tilbury's Christmas campaign with Celine Dion pay off, and that there are further opportunities for the brand to expand geographically and through distribution.