Who says accessible make-up needs to be basic?

Published: 1-Jul-2024

Tom Spratt, Pinterest's Head of Beauty, on why the future of beauty is accessible and inspirational for all – including disabled consumers

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It’s safe to say the beauty industry has not only made efforts but has taken important steps over recent years to become more diverse and inclusive. One of the biggest conversations taking place is accessibility, and the push to create products which serve those with disabilities.

With nearly 10 million people reporting they are disabled in the UK, it’s a key segment of society which undergo a significantly different experience when looking for beauty and personal care brands, and for them, it can represent a daily challenge. Whether it’s finding products, opening them or applying them, beauty routines can be trickier for people with physical or hidden disabilities.

As a key

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