London calling – the Britpop aesthetic is on the return and forecasted to take the beauty and fashion worlds by storm in 2025.
The revival of the Britpop trend – based on a mid-1990s British-based music culture movement which emphasised ‘Britishness’ – will be a move away from hyper-polished looks like the ‘clean’ girl aesthetic to a more relaxed and ‘nostalgic cool’ appearance.
Think fashion dominated by parkas, bucket hats, retro sunglasses and band t-shirts, combined with beauty touches of soft mullets, pixie cuts, smudged eyeliner, matte make-up and the grunge/rock aesthetic.
The resurgence of this iconic look – which is in stark contrast to previous big-hitting trends of Charli XCX’s unapologetically in-your-face Brat and bright pink and polished Barbie summers – is being fuelled by the ongoing nineties nostalgia, but heightened drastically by the Oasis 2025 reunion tour.
In August, the rock band’s leading men (and brothers) Noel and Liam Gallagher announced they would be returning to the stage in 2025 after a 15-year feud and interest in the Wonderwall creators surged immediately.
The Britpop aesthetic is about embracing ordinariness while making everyone look as cool as possible – the complete antithesis of glamour
Searches for ‘Oasis band’ were up 105% on social platform Pinterest during the tour’s announcement week, while searches for ‘indie sleaze’ – a care-free beauty and fashion look synonymous with this era – increased x3.5.
Spotify also reported a 690% boost in the number of daily streams of Oasis songs globally since the reunion tour announcement, compared with average streaming levels.
This has only added to the anticipation that Britpop will make a big splash next year in music, fashion, beauty and beyond as the tour rolls around.
“From a UK perspective, and perhaps beyond, a Britpop revival – with Oasis performing again, combined with the rising popularity of sportswear and the related ‘Blokecore’ trend – will likely influence aesthetic trends in 2025,” says Lauren Chiu, Head of Colour and Materials at analyst Stylus.
“It is thriving from nostalgia, but shifting the focus from hyper-femininity and bright green and grungy rebellion to a more
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