How consumers want a guilt-free summer beauty routine

Published: 29-Jul-2024

Pinterest's Head of Beauty, Tom Spratt, on how to get summer beauty sorted, sustainably

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As the summer months bring warmer weather and, for the lucky ones, a time to relax away from desks, or even take a trip abroad, it also means a slight switch-up in our beauty routines and the need for products with additional SPF.

With people looking to adapt their beauty routines to the summer season, brands have the opportunity to help consumers make more sustainable and eco-conscious choices.

This includes everything from sunscreen, to swapping out disposable razors for eco-friendlier alternatives. Beauty brands are already making strides towards more sustainable decisions this summer, with the industry as a whole also continuing to take steps towards better environmental responsibility.

This shift is not just a moment of

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