The festive season is just around the corner and, as a time that is typically associated with experimenting with beauty, I always get excited to see how brands are preparing for it.
With skin care, beauty and make-up products in extra high demand during the Christmas period, how do brands prepare for the busiest time of the year and ensure they remain front of mind for consumers?
Brands cleverly encompass the holiday spirit with new launches, and especially the release of highly-anticipated beauty advent calendars, which are always a hit with consumers.
And I can understand why – what’s better than having access to new products every day in the run-up to Christmas?
Beauty advent calendars continue to be big business
Over recent years, beauty advent calendars have really taken off, with nearly every brand and retailer releasing their own beautified version, but what is it that makes them stand out?
Calendars that have festive, aesthetically-pleasing packaging, along with high value and full-sized items which resonate
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