Over recent years, many celebrities and influencers have hit the market by launching their own line of beauty products, but what makes these releases stand the test of time?
What are the qualities that allow them to surpass the status of a short-lived social media craze and continue to evolve as a brand which grows with its audience?
A range of celebrities have taken on the mission of launching a successful beauty brand - from skin care and make-up by Kylie Jenner and Hailey Bieber, through to body care by Pharrell Williams and Harry Styles.
The winning formula tends to be beauty ventures which
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