Pure Beauty

A modern twist: The latest packaging trends for bottles and jars

Published: 8-Jan-2019

Sonia Sharma analyses different pack types, shapes and materials for bottles and jars to discover standout trends indicated through new cosmetic product launches

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When it comes to pack formats for personal care products, bottles and jars account for a large share of the market at 27.8%.

With the global personal care sector expanding and becoming increasingly diverse, these two traditional pack formats have been favoured for many reasons.

According to research from the Packaging Machinery Manufacturers Institute, the personal care packaging market is expected to increase with an estimated annual growth rate of 5.5% over the next five years, reaching up to US$38.1bn this year.

In order to keep up with consumer demand, bottles and jars have had to stay innovative, while retaining an element of comfort and the allure of being premium across a variety of categories.

Favoured formats

One category that has utilised the jar format is the skin care sector. According to research by Euromonitor International, skin care has experienced the strongest upgrade globally, gaining $977m in the fourth quarter of 2018.

"As consumers increasingly associate beauty with looking healthy, with very few linking stereotypical associations such as glamour and status with the definition of 'beauty', companies are looking to

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