Beauty micro and nano-influencers have dethroned celebrities and VIP content creators in becoming the most engaging social media personalities in 2024.
The influencer groups, which are defined as having less than 10,000 followers, had the top engagement rates for four key beauty categories globally, according to a new report from marketing platform Traackr.
This includes make-up, fragrance and skin and hair care, with Traackr analysing all creator sizes including VIPs with over five million followers to nano-influencers with around 1,000.
Find out why brands and retailers such as Huda Beauty, Sephora and e.l.f. have been winning at micro-influencer engagement in 2024 below.
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