The battle of the Christmas beauty adverts

By Alessandro Carrara | Published: 19-Nov-2024
Marketing

Christmas adverts have become big business for the beauty industry. But which brands have hit the mark this year with their holiday marketing?

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The influence of Christmas adverts continues to grow each year, as brands and retailers fight harder to win consumer attention and money.

But as production values increase and brands lean further into emotional and heart-hugging scenes, which adverts have actually stuck the landing in 2024?

Cosmetics Business heard from the industry and retail experts who determined which beauty adverts are having the most impact this Christmas.

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  • Companies:
  • Sephora
  • Dior
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