Tom Ford Beauty taps Angelina Jolie for new lipstick campaign

By Amanda May | Published: 23-Aug-2024
Colour Cosmetics Marketing

The Golden Globe-winning actress fronts the luxury beauty house’s new 18-shade Runway Lip Color collection

Tom Ford Beauty has signed Angelina Jolie as the face of its Runway Lip Color range.

The American actress and filmmaker will front the Estée Lauder Companies-owned fashion and beauty house’s new hydrating 18-shade lipstick collection.

Jolie sports Runway Lip Color shade 16 Scarlet Rouge – a deep red glossy hue – in the campaign, which launches on 3 September.

Photographed by Mert Alas and Marcus Piggott, the campaign shows Jolie studying for a film role – "a character that loves the camera almost as much as it loves her," said the brand.  

The Lara Croft: Tomb Raider star and humanitarian was named ambassador because she is “always iconic”, read a statement from Tom Ford Beauty. 

"An inveterate trailblazer, Jolie drives her personal narrative with strength, confidence and an uncompromising commitment to self-expression.

"An Academy Award, Golden Globe and Tony Award winner, Jolie has established herself as an international icon in film, theater and fashion.

"She goes beyond what the role of an artist can be, parlaying her influence through her humanitarian work, with over 20 years in the field, focusing on refugees and human rights." 

Runway Lip Color launches in September.

Tom Ford Beauty’s other A-list ambassadors include South Korean actors Gong Yoo and Hyun Bin.

Jolie is no stranger to beauty partnerships, having previously fronted Guerlain's Mon Guerlain fragrance.

She also collaborated with MAC Cosmetics on a make-up range inspired by Maleficent – the Disney villain she played in 2014. 

Tom Ford Beauty recently promoted company veteran Dexter King to Senior VP, Global GM, to boost the brand’s global presence. 

He has been tasked with strategically growing the luxury beauty brand’s reach across make-up, fragrance and skin care.

Image credit: Tom Ford Beauty. 

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  • Estée Lauder Companies
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