Hailey Bieber’s Rhode taps Matilda Djerf for festive lip collaboration

By Nyima Jobe | Published: 5-Dec-2024
Skin Care Marketing

The Swedish influencer fronts the campaign for the beauty brand’s first shimmery Peptide Lip Treatment Peppermint Glaze

Rhode has collaborated with influencer Matilda Djerf on the launch of its Peptide Lip Treatment Peppermint Glaze.

The skin care brand of American model Hailey Bieber said the limited edition formula was made in partnership with Djerf and describes it as the “same nourishing clear gloss you know and love, with a touch of shimmer and a crushed candy cane scent”.

Djerf is not only an influencer but the Creative Director and co-founder of Swedish clothing and beauty brand Djerf Avenue. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by rhode skin (@rhode)


Peptide Lip Treatment Peppermint Glaze launched yesterday and is available for purchase as a standalone item, holiday duo or in a bundle, which comes with Rhode’s Glazing Milk. 

Rhode’s new formula features shea butter, peptide, cupuaçu and babassu, which are all said to hydrate and plump lips.

Founded by Hailey Bieber, Rhode has become a phenomenon in the beauty industry with 12.72 million annual searches.was recently crowned as one of 2024’s biggest beauty brands.

Djerf Avenue also recently opened its first-ever UK pop-up in celebration of its fifth anniversary.

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