No7 is opening a pop-up to celebrate the launch of its “luxurious” Pro Artist Cosmetics Collection, which has been developed in collaboration with 115 make-up artists.
The Boots-owned brand’s UK activation will take place in London shopping centre Westfield White City from 25 to 26 October and deliver a “grand reveal” via an immersive “hidden room”.
Pro Artist taps into the budget beauty buying trend of “consumers prioritising luxurious quality at reasonable prices,” Laura Bonson, No7 Head of Marketing UK & ROI, told Cosmetics Business.
“In a similar way that consumers have become increasingly savvier about skin care, we are witnessing
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