Dior has opened its first standalone store solely focused on fragrance and beauty in New York, US.
Located in SoHo, New York, on 109 Greene street, it is adjacent to the Dior Women’s and Men’s boutiques.
The new boutique was designed in homage to the heritage of Dior’s first Paris boutique on 30 Avenue Montaigne, which opened in 1946.
The brand said, upon entering, customers will experience a central display table “adorned with a curated assortment of La Collection Privée Christian Dior fragrances, skin care and make-up looks for the winter season.”
Credit: Francis Dzikowski for Christian Dior Parfums
There will also be a bespoke haute parfumerie experience designed by Dior Perfume Creation Director, Francis Kurkdjian.
The perfumes available in the store include the brand’s most well-known lines: Miss Dior, J’adore, and Sauvage.
The beauty offerings for the boutique are still a grey area, but the fashion house said its Rouge Premier lipstick will be available.
The store will also house a consultation area where clients can experience one-to-one fragrance and make-up consultations.
The brand said “this new boutique embodies the spirit of the House, reflecting Dior’s heritage of timeless elegance, luxury and innovation.”
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