Sun care market shines bright

Published: 12-May-2015
Sun Care

Opportunities abound in the global sun care market, but companies should educate

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Globally, the sun care market is looking positive. Although growth fell to 5% in 2013 from 6% in 2012, the global sun care category has still proved remarkably resilient in the face of a plethora of multifunctional products offering sun protection, according to Rob Walker, Contributing Analyst at Euromonitor International. 

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CeraVe Global Brand President Vincent Chauvière's plans to expand the brand's reach and influence

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Chauvière, who formerly helped Vichy Laboratoires achieve impressive growth, plans to scale CeraVe’s creator-first communication strategy, with his first mark seen at the L’Oréal-owned drugstore brand’s Global CerAwards, as well as ramping up its expansion into sun care

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