Unrivaled, the professional women’s basketball league, has announced a multi-year partnership with Sephora US.
The partnership will see Sephora deeply integrated into Unrivaled’s operations, including outfitting the league’s new glam room at its purpose-built facility.
The retailer will also provide a curated selection of products to meet the players’ beauty needs throughout the season.
Additionally, Sephora’s branding will feature prominently in on-court signage and the player arrival hall, making it the first brand showcased in Unrivaled’s walk-in space.
“Our partnership with Sephora is a natural brand alignment for the league, and we’re grateful for Sephora’s support in providing holistic resources and top-tier products for any needs Unrivaled athletes have throughout the season,” said Kirby Porter, Unrivaled’s Chief Brand Officer.
“Sephora’s dedication to uplifting and empowering emerging brands deeply resonates with a league also looking to make waves as a new, diverse sports property.”
Zena Arnold, Chief Marketing Officer at Sephora US, shared similar sentiments: “At Sephora, our mission is to create an inclusive community where all feel welcome to celebrate themselves, making a partnership with Unrivaled – a league committed to elevating and empowering the greatest in women’s basketball – a seamless collaboration between beauty and sports.
“Sephora and Unrivaled share many aligned values, including advocating for equity within our communities, and together we hope to encourage confidence and self-expression for all.”
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