Running from 20 to 26 October, this year’s week-long activities take on the theme of ‘The Future of Beauty’, with sessions spotlighting artificial intelligence (AI)-powered innovations, new manufacturing techniques, sustainability, consumer trends and more.
The beauty industry is a key driver of the UK economy, delivering a total GDP contribution of £30.4bn in 2024 – a 9% increase on the previous year.
Last year’s British Beauty Week reached 52.4 million people across all media and physical activations, reported the British Beauty Council.
“We are bringing together the brightest thinkers from across the sector to spotlight the value of beauty for the socio-economic footprint of the UK,” British Beauty Council CEO Millie Kendall told Cosmetics Business.
“Brands and businesses will also be spotlighting the newest ingredients, formulations and innovations driving growth, and thus exports, reinforcing the UK's vital role on the global stage.”
What’s On: British Beauty Week 2025
Throughout the week, British beauty lovers will have access to exclusive events, discounts and deals.
This ranges from a festive Color Wow activation at LookFantastic’s Altrincham, Greater Manchester, store, to masterclasses with the likes of MAC Cosmetics, Aveda and Laura Mercier in partnership with John Lewis.
Key events throughout British Beauty Week 2025:
22 October
The British Beauty Council will open its doors to the Industry Hub for The Sessions – a day of activations, demonstrations and conversations with industry leaders.
Sessions include ‘Predictions for Beauty’s Online Future: AI and Beyond’, supported by Noli; ‘Beauty’s Race to Win’: Unlocking the Sport Opportunity, supported by Elemis; and ‘Nurturing the Next Generation: Supporting Beauty’s Talent at Every Age’, supported by Sephora.
Other activations include the Meet an Investor Session with Venrex, giving young brands the opportunity to connect with investment specialists, and The Ordinary Live on TikTok Shop, running from the Industry Hub.
23 October
British Beauty Week’s Packaging Solutions Summit 2025 returns, bringing together leading innovators from across both beauty and packaging to showcase eco-friendly alternatives to plastic packaging.
AI beauty solutions brand Renude will run a virtual panel on ‘Emotionally Intelligent AI: Redefining the Future of Beauty’, alongside voices from The Future Laboratory, Rodial and Sebastian Kraft Consulting.
On the evening of 23 October, the Pure Beauty Awards will take place, celebrating the biggest product and brand launches from the last year. Buy your tickets here.
24 October
The British Beauty Council is calling beauty owners to invite your MP to visit your business on 24 October.
The aim is for policy makers to see first-hand the impact of beauty businesses on the local areas, as well as giving business owners the opportunity to voice their asks and concerns as they show what it takes to run a busy beauty business.
This is Yorkshire Beauty will be hosting the region’s flagship event, spotlighting women’s health, beauty and longevity over a series of morning panel discussions, before kicking off the afternoon with a range of experiential sessions for mind, body and soul.
For the full line-up and to register for events, click here.
Image credit: Dr Alex Box